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Premium Brand:
  • Highest quality ingredients.
  • Made to exacting standards (same     ingredients in every bag).
  • Dense in nutrients.
  • You are able to feed less volume to     reach your pet's energy requirements     because of the high nutrient content.
  • Although, on the surface these brands     appear more costly, the same size bag     will last longer compared to grocery     brands.
  • Backed by quality research and     development.
  • Store Food:

  • Often lower quality ingredients used.
  • Ingredients can change from batch to     batch depending on market cost of     ingredients.
  • Less nutrient dense.
  • More volume of food must be fed to     reach your pet's energy requirements.
  • Because of the lower nutrient content     more food must be used to feed your pet     for a balance diet, therefore there will be     less meals per bag of food.
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